Reputation
What journalists, media and experts say about you. PR builds it.
A keynote on Generative Engine Optimization (GEO) and why the brands AI recommends are built beyond owned content.
We used to Google everything. Then we started searching on TikTok. Now, we increasingly ask AI. That shift is rewriting the rules of brand visibility and discovery.
Because generative engines don’t just read what brands say about themselves. They learn from what journalists publish, what creators share and what communities discuss and recommend.
In other words: Generative Engine Optimization isn’t just a search strategy. It’s a reputation game.
Your brand comes up most, based on what the media say about it1, what creators recommend2 and how it engages its community3.
What journalists, media and experts say about you. PR builds it.
What creators and ambassadors recommend to their audiences. Influencer marketing builds it.
What customers and fans say in reviews, comments and forums, and how you respond.
AI doesn't replace print, the web or social: it reads them and cites them. That's why reputation, advocacy and community management now shape how visible your brand is in AI answers.
After our webinar you will receive access to the full ‘GEO is a reputation game’ paper.